I love sparking my creativity by coming up with fresh ideas, often on the fly. Whether I'm pitching something new or working on spec pieces, I get a real kick out of finding ways to help clients stand out and make a lasting impression. It’s incredibly satisfying to dive into a concept and give it the attention and detail it deserves—it’s like its own little adventure.

This campaign concept is a playful nod to Ben & Jerry's Tonight Dough, featuring a series of five posts that mirror daily tasks inspired by Jimmy Fallon's life. Each post showcases the iconic pint styled to resemble Jimmy’s hair, with scenes brought to life through mini sets and stop-motion animation. *Please note that this is not a real project, just an idea I wanted to explore.