Hands

Who else has seen this spot? I caught the visuals without sound, and it immediately drew me in—I turned up the volume and stopped everything.

This is storytelling at its finest.

Eli Lilly and Company aims to convey hope in the face of a cancer diagnosis, emphasizing the power of early detection.

"Hands," created by Wieden+Kennedy Portland, follows a woman’s daily life with a focus on her hands. Toward the end, she discovers a lump in her breast, leading her to a cancer screening appointment.

"The most powerful way to fight cancer is in your hands. Most cancers are curable when caught early."

This spot draws you in, holds your attention, and delivers a powerful, lasting message.

Well done, Wieden + Kennedy Portland.

Watch it here: LINK