Living the Sweet Life

A few months ago, I had an idea I couldn’t wait to bring to life, so I set aside a weekend to explore it as a creative outlet. I’ve really missed diving into creative concepting and hope my journey eventually leads to a role as a Creative Director.

I’m passionate about the entire creative process—whether it’s researching to understand what makes an idea resonate with an audience or bringing a concept to life through custom illustrations and storyboards. There’s something so satisfying about adding my own twist and watching it come together visually.

This campaign concept is a playful nod to Ben & Jerry's Tonight Dough, featuring a series of five posts that mirror daily tasks inspired by Jimmy Fallon's life. Each post showcases the iconic pint styled to resemble Jimmy’s hair, with scenes brought to life through mini sets and stop-motion animation. *Please note that this is not a real project, just an idea I wanted to explore.

Swipe through to check out some of my concepts, and write-ups. Let me know which one is your favorite!